Welcome to Acqua Pulita

We will never claim to have developed a system whereby our product has changed the world, or that we have found a magical cure for dreadful diseases. We will however in time promote ways in which to change the way we live in this country, and then claim the successes thereof because of our innovative and fresh way of thinking.

Hartbeespoort is one of the most diverse and enchanting towns in South Africa. Exotic combinations of landscapes, people, history and different cultures offer a unique and inspiring cuisine.

Hartbeespoort is located to the west of Pretoria, bordered by the Magalies- and Witwatersrand mountains giving our community its history and spectacular range of biodiversity.

From the early 1990’s South Africa has experienced a drastic loss in the quality of drinking water due to poor service delivery from Local Government. Pollution and the rise of pollution-related diseases created an awareness of the need for high quality drinking water. During this ‘down-turn’ water purification and related companies were going into (and out of) business by the dozens every year. They assembled reverse osmosis and water filtration systems and sold them to wholesalers, stores and multi-level marketing companies. Business was profitable but it is sad to admit that most companies did not want to be bothered with the trials of providing customer service or by the low profit margins earned by offering high quality prepared drinking water and replacement filters to customers.

Acqua Pulita is a family run business born to serve all those and has at its core values the desire for clean healthy drinking water for all living creatures, to promote honesty, integrity and customer satisfaction. Fortunately the technology does exist to produce clean healthy drinking water in your home or alternatively we have it available on tap from our shops.

Acqua Pulita has various household purification and filtration systems to produce quality drinking water in your home. No chemicals are added and you will enjoy drinking water with a healthy taste.

Acqua Pulita was founded on a commitment and a passion to provide water solutions and replacement filters and parts that encourage people to appreciate, enjoy, and drink more water.

 Acqua Pulita clearly represents a diminishing generation in the way we approached our business. It just is not enough to simply rack up profits. We have recognized the frustration of those customers who had no place to go for help, who could not find replacement parts and filters, or who were being charged exorbitant prices for the filters they found. In this complete void of service, we saw an opportunity to diverge from ‘industry tradition’ and to create a new type of business within the industry and our society – one focused on taking care of customers by solving their problems and offering them a dependable supply of replacement products and supplies as well as our own branded bottled water.

Mission Statement

To ensure that each customer receives prompt, professional, friendly and courteous service.

To achieve and maintain such distinction in prepared water, service, atmosphere and setting that our outlets gains a first class reputation for gastronomy, gracious and informed hospitality, comfort and beauty which draws new and repeat customers year after year.

To provide at a fair price – pure prepared drinking water and water solutions.

To ensure that all customers and staff are treated with the respect and dignity they deserve.

To thank each customer/guest for the opportunity to serve them.

To achieve the aforementioned whilst upholding staff policies and practices which promote a fair and positive working environment.

To be aware of and act on our responsibilities as a good corporate citizen to:  *provide safe, clean and attractive outlets for customers and visitors to enjoy and for employees to work in; * ensure ecologically sound management practices in our outlets; * undertake meaningful involvement of Acqua Pulita in selected charitable activities in our community and region.By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.

Vision Statement

Helping People in our community to enjoy healthy clear prepared drinking water and live better.

Acqua Pulita’s vision captures the essence of who we are. Everything we do flows from our vision. We just don’t happen to be a business that sells water solutions – it’s what we’re all about. Our vision is about meeting consumers’ needs and making drinking water an easier, healthier, more enjoyable part of life.

Our vision tells the world – our employees, customers, consumers and the communities where we make and sell our water solutions – what we care about. It captures the importance of health and wellness, but it also embodies all the ways we can drink and live better, such as the enjoyment of an ice cold glass of pure prepared water, the convenience of opening a Reverse Osmosis tap at home and enjoy your own clear prepared drinking water, the safety and value of our products and the services and solutions we provide.


Acqua Pulita has a goal to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a value-driven company and our eight core values include the following:

1. Excellent customer service

2. Taking care of our people

3. Giving back

4. Doing the “right” thing

5. Creating shareholder value

6. Respect for all people

7. Entrepreneurial spirit

8. Building strong relationships

Quality Assurance

The mission of Acqua Pulita is to maintain the highest level of customer satisfaction through continuous improvements in quality, delivery, and services.

Quality Assurance Policy

Acqua Pulita will provide products that comply with our customers’ requirements. This objective shall be achieved by managing a Quality System that continually improves the effectiveness of the Quality Management System.

Quality Assurance System

The Quality System, as detailed in the Quality Assurance Manual, assures the capability to control and continually improve our processes that determine the acceptability of our products supplied to our customers. These requirements are primarily directed at prevention of non-conformance’s as well as detection, corrective action and process improvement implementation.

The Management Review process evaluates established process indicators to ensure the Quality Systems suitability and effectiveness, in satisfying the requirements of the Quality Assurance Manual and the Quality Policy Statement.

The Final Word

Our focus is customer service. We enjoy what we do and we’re good at it. It’s not our goal to be the biggest fish in the pond – or the biggest water treatment site on the market. Our goal is to be the best at what we do – provide high quality product at a fair price and include kind treatment and competent technical support in the bargain.